One of the nation’s largest retailers will now be selling clothes designed specifically for children and toddlers with special needs. Through its house brand Cat & Jack, Target plans to release a collection of 40 adaptive clothing items meant to make getting dressed and undressed easier, Fast Company reports.
Cat & Jack To Offer 40 Inclusive Clothing Items For Kids
This is just the next step in Target’s “design for all” initiative. In August, the retailer’s in-house clothing label, Cat & Jack, released a line of children’s clothes featuring flat seams and free from zippers and tags, all of which can bother kids with sensory processing sensitivities and make getting dressed in the morning difficult.
But now, to serve a broader range of children, the Cat & Jack line is rolling out 40 new pieces geared for children with physical disabilities. Kids will be able to modify the company’s adaptive items on-the-fly to address discomfort or increase their own mobility. Leggings, for example, have been specially designed to accommodate diapers, as have body suits, and both items will be available in all sizes.
A range of extra features also promise to make getting dressed simpler, with zip-off sleeves and velcro or snaps allowing many of the items to be opened or closed from the side. Hoodies now feature concealed openings for abdominal access. Footless sleepwear will open fully down the back for easier dressing at night. And each piece, Target says, will be made from extra-soft and durable cotton.
Fashionable & Affordable
The clothes, Target says, will remain both trendy and affordable. The company’s adaptive clothing line will highlight leggings, hoodies and puffer jackets, but the priciest item will top out at $40. Most pieces will be under $20. Many of the new items are based directly on existing Cat & Jack pieces, Target designers say, but have been modified after receiving feedback from customers with disabilities and their families.
In a press release published October 18, Target Senior Vice President of Product Design & Development, Julie Guggemos, said, “it’s our goal at Target to always make sure we have products that fit our guests’ needs, and all at a reasonable price point. We heard from our guests – and members of our own team – that there’s a need for adaptive clothing for kids that is both fashionable and affordable, so we set out to create exactly that.”
At the moment, Target plans to release the adaptive Cat & Jack pieces online, with items becoming available from the company’s website on October 22.
Tommy Hilfiger Opens Adaptive Clothing Line To Adults
Tommy Hilfiger made a similar announcement this week, saying that it would expand its line of children’s adaptive clothing to offer pieces for adults. Already available online, the company’s adaptive items for adults are based on existing Tommy Hilfiger designs, but now feature a wider array of magnetic closures and Velcro flies, according to Disability Scoop. The company’s pants have been modified to make room for braces.
It’s clear that Target and Tommy Hilfiger have committed themselves to providing consumers of all abilities with a truly inclusive selection. We’re hoping other companies, both large and small, follow their lead.